Booking Holdings Trends in 6 Charts


Actress Melissa McCarthy in a Booking.com ad debuting on the Super Bowl.

Skift Take

Booking Holdings was in hiring mode in 2022, particularly in Asia Pacific. That should be nice timing given the China reopening.

What percentage of tech employees at Booking Holdings are women? How has the company's total return compared over the last five years to its internet peers? Booking detailed information about these issues and others in a half dozen charts in its recent annual financial disclosure.

Three Online Travel Agencies That Do A Lot of the Same Things

Booking Holdings' six major brands offer the following key services:

Source: Booking Holdings

The three online travel agency brands, Booking.com in Amsterdam, Priceline in the U.S., and Agoda in Singapore, offer essentially the same main services — accommodations, ground transportation, flights and activities.

There are at least three important points about the chart. As a rule, none of the three offer dining reservations even though Booking acquired restaurant reservations platform OpenTable in 2014. At the time of the deal announcement, a lot of the talk was about the synergies between travel and dining, and how the acquisition would unleash ample opportunities to c