How to Grow Tourism in a Polarized World
Skift Take
Key Points
- The travel industry is making progress in its recovery but still faces challenges to surpass pre-pandemic levels.
- Dawit Habtemariam discussed overcoming labor shortages and addressing 'permanxiety' at the Skift Megatrends event.
- A full video and slides of Habtemariam's presentation are available for further insights.
Summary
The travel industry is progressing in its recovery but continues to face challenges in surpassing pre-pandemic tourism levels. At Skift’s annual Megatrends event, Global Tourism Reporter Dawit Habtemariam discussed overcoming labor shortages and addressing 'permanxiety,' which affects consumer expectations due to social, political, and climate turmoil. The full video and presentation slides are available for more details.
Although travel is poised to continue making progress in its ongoing recovery in 2023, the industry still faces challenges in its quest to surpass pre-pandemic tourism levels.
Global Tourism Reporter Dawit Habtemariam addressed some of them in a presentation titled "How Do You Grow Tourism in a Polarized World?" at Skift's annual Megatrends event in New York on January 10. Habtemariam touched, among other topics, on ways travel companies can overcome labor shortages as well as how the industry can respond to permanxiety, a term Skift coined to describe how social, political, and climate turmoil is coloring consumer expectations of everything, including travel.
Watch the full video of Habtemariam's presentation as well as take a look at the slides he used.
Photo Credit: Global Travel Reporter Dawit Habtermanian speaking at the Skift Megatrends event on January 10, 2023 in New York City. Skift
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