Hyatt House Rebrands to Compete Against Short-Term Rental Platforms
Skift Take
Hyatt is wise to rebrand its Hyatt House brand, with travel trends reflecting a growing demand for extended stay properties that feel like a house with the amenities of a hotel.
Hyatt has been active in recent months devising creative ways to market its brands while competing against home rental platforms at the same time. So what's the main message Hyatt has been conveying to prospective guests?
It's focused on promoting a feeling of being at home while staying at its properties, especially its Hyatt House hotels. Hyatt kicked off its rebrand of the Hyatt House in late September with a digital campaign featuring the slogan "Home is Where," an effort that represents a shift fr
