Top 10 Skift Research Reports in 2022


Skift Take

Skift Research produced a wide range data analysis, surveys, and in-depth reports to keep subscribers informed and ahead of the competition. Here are some highlights.

Skift Research produces a wide range of reports and data tools. The big trends in the industry guide us in choosing the topics we cover, and our readers, through their reading and feedback, tell us which reports and topics hit the mark in 2022. 

This is a rundown of the most popular reports produced by Skift Research over the past year.

Hot Topics

Many of our reports this past year were framed around the return of demand for travel. Skift Research has uncovered, at length, how the returning demand might differ from the pre-pandemic normal. 

1 Sustainability and Remote Work Shaping the Future of Travel: A Consumer Perspective 

We conducted our 2022 Traveler Survey to understand the crucial questions on how the pandemic has changed consumer travel habits and patterns, what might be short-lived and what might be long-lasting shifts. We surveyed travelers from five major tourism markets — the U.S., UK, Australia, China and India — to get a global perspective as well as detailed country-specific trends. In this report, two areas that emerged from the pandemic and are shaping travel in fundamental ways were covered: sustainability and remote work.

2 Subscriptions and Memberships in Travel 2022

Remote work and its impact on travel is a big part o