5 U.S. Cities Remake Tourism and Other Top Stories


Jackson Hole, Wyoming

Skift Take

In Skift top stories this week, we highlight five U.S. destinations remaking their tourism strategies, American Airlines takes a big step in paying off its debt, and Airbnb is top spender among travel brands on U.S. TV this year.

The Remaking of Tourism in 5 U.S. Cities: Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

Struggling Inspirato Tries to Expand Customer Base on Slowing Subscription Growth: Inspirato, the self-styled "luxury travel subscription brand," is becoming a little less subscription-oriented as it tries to expand its potential customer pool.

Puerto Rico