Creative Social Video Inspires Future Travelers ... And Better Yet Engagement
Skift Take
Generating demand is forever the challenge of the travel industry. The need for renewal is constant, particularly when looking to attract future generations.
Direct engagement with consumers is the answer for destinations like Iceland that have focused on developing creative social media campaigns such as the Icelandverse, a parody of Mark Zuckerberg’s Metaverse announcement video.
The destination has succeeded with its strategy beyond the Icelandverse campaign. Visit Iceland intentionally targets under-40s through creative videos on Facebook and Instagram.
“[It] can be risky, of course, but humor can be a really powerful vehicle for messaging,” said Sigríður Dögg Guðmundsdóttir, head of Visit Iceland, speaking at the inaugural Skift Global Forum East event in Dubai on Wednesday. Visit Iceland works close
