Skift Take

Listen to the full conversation between IHG CEO Keith Barr and Skift's Sean O'Neill.

Series: Skift Podcast

Skift Podcast

Compelling discussions with travel industry leaders and creatives who are helping to shape the future of travel.

Learn More

“I’m really excited about the quality of the brand portfolio,” IHG CEO Keith Barr said at Skift Global Forum. Barr goes on to describe the current realities of the hotel business: it’s a real estate business at the end of the day, after all. But IHG has been hyper-focused on its brands and its franchise partners. “It’s been great because there’re such clearly defined brands that enable us to work with a number of opportunities,” he told Skift’s Sean O’Neill.

Two weeks after this conversation, IHG announced its deal to market all-inclusive resort giant Iberostar. You can listen to the full conversation in this podcast.

Subscribe

Apple Podcasts | Spotify | Overcast | Pocket Casts | Google Podcasts | Amazon | RSS

Read full coverage of IHG at https://skift.com/tag/ihg

Have a confidential tip for Skift? Get in touch

Tags: ceo interviews, iberostar, ihg, sgf2022, skift podcast

Up Next

Loading next stories