European Hotel Leaders Expect More Distressed Sales


Skift Take

What's ahead for hotel investment in Europe? A survey of more than 100 hotel leaders points to both risks and a window for opportunistic acquisitions.
Series: Early Check-In

Early Check-In

Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.

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Deloitte last week revealed the results of its yearly European hotel industry survey. Between mid-September and early October, the company quizzed more than 100 senior figures, including owners, operators, lenders, developers, and investors.

Here are the key findings:

Expect more sales of distressed hotel assets. In this year's survey, 27 percent of respondents expected to see this, double last year's level.Inflation is the biggest risk to growth for the hospitality industry over the next five years, according to 83 percent of the respondents.Hiring remains a high priority for 63 pe