Hotel Tech Company Sceptre Hospitality Resources Acquires Booking Engine

A U.S. hotel tech company with equity backing has acquired a booking engine based in Ireland. 

Houston-based Sceptre Hospitality Resources said Thursday that it has acquired Avvio. 

The private equity firm Serent Capital made an undisclosed “significant investment” in Sceptre Hospitality Resources in 2020. The Avvio acquisition was funded through that investment, Sceptre said. 

Sceptre provides hotel tech including symptoms for central reservation, customer relationship management, and revenue management. The company works with more than 1,500 hotels, driving 6.6 million bookings each year.  

Founded in 2002, Avvio launched its artificial intelligence-powered booking engine in 2017. The company also offers digital marketing and website design services. The booking engine, allora.ai, provides tech to more than 500 hotels globally and handles more than 400 million bookings each year. 

The deal will integrate the allora.ai tech into the Sceptre systems, the companies said. 

“Together, they will deliver an incredibly personalized customer purchase journey at every stage in the customer lifecycle,” said Rod Jimenez, Sceptre CEO, in a statement.