Airbnb to Help Mexico City Lure Digital Nomads With Marketing Site

Mexico City’s mayor has signed a deal with Airbnb to help encourage more digital nomads — people working online remotely — to work in the capital city with the help of a new informational website.

Airbnb said on Wednesday it had created a site to “showcase unique cultural and creative destinations and experiences” in Mexico’s capital city. The so-called “remote working hub” shows examples of extended-stay rentals, entry requirements, and visa policies. It also highlights experiences led and sold by locals that remote workers could take part in to understand the city better.

Mayor Claudia Sheinbaum’s and Airbnb’s promotional effort is also supported by UNESCO, the United Nations’ cultural agency.

“Mexican entrepreneurs will participate in UNESCO-led training to develop authentic cultural experiences that represent Mexico City’s unique, cultural and creative traditions across many diverse neighborhoods,” according to an Airbnb statement.

Mayor Claudia Sheinbaum said in a press conference that the impact on local renters should be minimal, Reuters reported.

“Most digital nomads choose to stay in expensive neighborhoods, where the rent is already higher than other areas of the capital, such as Condesa, Roma, and Polanco,” Sheinbaum said, according to Reuters.

For more on this topic, see Skift’s Future of Work Briefing.