Wego CEO Sets Ambitious Goal to Be the First Travel Unicorn in Middle East

Like a true tech entrepreneur, Ross Veitch prefers to still call the travel company that he co-founded in 2005 — Singapore-Dubai-headquartered Wego — “a technology company that happens to be active in the travel space.”

However, following a move to focus more deeply on the Middle East, the Wego CEO is now confident that his purely online travel company would be one of the first travel unicorns in the region and has also hinted at the possibility of going public.

Amongst all the companies tackling the opportunity in the Middle East, Wego will probably be the first to go public and hit and exceed the billion-dollar valuation, he said. "The Middle East and North Africa region is a large and rapidly growing online travel market that will produce multiple online travel unicorns and I’m confident that Wego will be one of the first."

And while Veitch may not have specifically used the term superapp, he did say that Wego, which is currently focused around flights and hotels, intends to be a one-stop shop for everything that the Middle East traveler would need within the travel domain.

We want to be the most vibrant marketplace with the widest ra