Airbnb CEO on Travel's Marketing Funnel and Other Top Stories This Week
Skift Take
In Skift's top stories this week, Airbnb believes its rivals have the travel marketing funnel all wrong, hostel brand Generator is targeting cities lacking affordable hostels and Tunisia is broadening its tourism branding with help from the U.S.
Throughout the week we are posting original stories night and day covering news and travel trends, including on the impact of coronavirus. Every weekend we will offer you a chance to read the most essential stories again in case you missed them earlier.
Airbnb CEO Brian Chesky Says Competitors Have the Travel Marketing Funnel All Wrong: The so-called travel marketing funnel for Booking Holdings and Expedia has indeed been a sieve. Domestic trips and remote work have propelled accommodations to a higher position in trip plans. (Airbnb CEO Brian Chesky will be a featured speaker at Skift Global Forum on Wed
