Spain's eDreams Odigeo Hones Strategy to Make Its Flight Bookings Habit-Forming
Skift Take
Dennis' Online Travel Briefing
Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.One of the most frustrating things about loyalty programs for infrequent business travelers or vacationers is that the opportunity to cash in those accrued miles or points for free flights or hotel stays often seems as rare as a double rainbow. Enter the Spanish flight-booking online travel agency, eDreams Odigeo.
Edreams Odigeo's growing Prime subscription program offers discounts of varying sizes on every flight booking. The company announced Wednesday that Prime now counts 3.5 million subscribers, after notching its largest ever quarterly growth in April, May and June, namely 560,000 paying members. The annual fee to join is around $60.
In its fiscal 2023 first quarter, which ended June 30, the company saw its net losses narrow to 13.9 million euros (-$14.13 million), from a loss of 23.9 million euros ($-24.3 million) a year earlier, and its bookings grew to 4.4 m
