Airbnb and Expedia Momentum Slowed in June While Booking.com Showed Strength
Skift Take
Booking.com, with its hotels, vacation rentals, flights and wider array of brands, is a larger and more well-rounded company than Airbnb. Booking seems to be making gains at the expense of both Airbnb and Expedia.
Although online travel agencies looked to taking advantage of a potential surge in travel demand this summer, Airbnb and Expedia’s momentum showed signs of slowing in June.
That’s according to June visitor numbers that data intelligence firm Similarweb provided to Skift.
As you can see in the accompanying chart, visits to Airbnb.com globally declined almost 1 percent to 98.38 million in June versus May, according to Similarweb estimates. When looking at Airbnb’s June visitor numbers compared to a year earlier, Similarweb saw a 0.72 percent increase in visits to Airbnb, but that would hardly be a sign of robust momentum.
Visits to Expedia.com fell nearly 2 perce
