Booking Site Declines in June Could Signal Softening of Blockbuster Summer


Skift Take

Please check your pandemic-era assumptions at the door. Hotels have gained ground on online travel agencies. Also, the blockbuster summer travel season may be slightly less so.
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Dennis' Online Travel Briefing

Editor’s Note: Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week

Online travel agency traffic declines in June may mean that all the talk about the most frenetic summer travel season in memory may turn out to be somewhat muted, and the second half of 2022 may be challenging.

If that isn't dour enough, new Covid sub-variants are becoming dominant and Monkeypox is gaining ground.

Two published reports point to a softening in June as the Ukraine war; raging inflation, including soaring gas prices; flight disruptions; and the nagging labor shortage dent all of that pent-up demand to travel.

In a research note, Is Travel Recovery Losing Steam?, BTIG analysts Jake Fuller and Clark Lampen wrote of month-to-month comparisons: "Traffic for Airbnb went from +6 percent in May to -2 percent in Jun