TourRadar and Lastminute.com Partner on Bike Tours in Tandem With Tour de France Sponsorship
Just in time for next month's Tour de France, where it is the official travel sponsor, Switzerland-based Lastminute.com debuted multi-day bike holidays powered by adventure-booking platform TourRadar.
"Travel like the locals do on a bicycle adventure," a promo on Lastminute.com reads. "Ride off-the-beaten-track through the hills of Northern Thailand, glide past the sweet-scented fields of Provence or let the aromas of Tuscan vineyards delight you after a long days' ride. From mountain biking to road cycling, a tour on two wheels invites you to experience a whole new world - whether it'd be cruising through the sunlit trails of Vermont or when conquering a steep ascent on Nepal's mighty cycling routes."
TourRadar specializes in a variety of adventure tours, and the company is based in Vienna.
The 21-stage Tour de France will take place in Denmark, France, Belgium, and Switzerland July 1-24.
Up Next
How Data Quality Issues Impact Global Hospitality Operations
Engine Shortage Forces Air New Zealand to Scrap Seoul Route, Again
What Travel Brands Should Know About China's RedNote
Marriott's Strategy, TripAdvisor’s Layoffs and Airlines’ EU Plea
