When Will Big Hotels Brands Go All In on Alternative Accommodations?
Skift Take
Most hotel parent companies, such as IHG, Hyatt, and Hilton, haven't created brands in alternative accommodations. But a report coming this week from real estate services company JLL will spotlight some billion-dollar reasons why that will change.
Early Check-In
Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.JLL Hotels & Hospitality appears to have brokered more transactions than any other hotel sector advisor over the last five years. The real estate services company has the ear of private equity firms, hotel groups, and other investors. So it's notable that JLL's research team will release its first report on the opportunities in alternative accommodations. I saw a preview.
UPDATE: June 22: Here's the link to the JLL report, now published.
JLL's report poses a handful of key questions.
"How will the current lodging distribution model evolve, and will the lines between hotels and other accommodations continue to blur?""Will the major hotel parent companies (Accor, Hilton, Hyatt, IHG, Marriott) increase their exposure across the sector? If so, will it be done via the creation of new brands, M&A, or a hybrid model?""Will traditional hotel owners (namely private equity) increase investment into the space?"