Online Travel's eDreams Odigeo Claims a Competitive Moat in Subscriptions

EDreams Odigeo, the European flight-oriented online travel agency, added nearly a half a million members to its Prime subscription program during its fiscal fourth quarter ending in March, and its CEO claimed the company's subscription program would be very tough for competitors to match.

"The move from a transaction-based business to subscription requires to change every single system, process and procedure within the company. And every area in the company needs to be adapted, including revenue management, payments, finance, customer service, marketing etcetera," CEO Dana Dunne told analysts earlier this week. "This makes it difficult to replicate for success as opposed to simply replicating for having a consumer offering."

EDreams rakes in about 40 percent of its total revenue from Prime members, who pay around $60 per year for