Google Selects Prince Harry-Backed Travalyst for Emissions Data on Flight Searches
Skift Take
With the search engine also publishing the methodology and framework for other travel sellers to adopt, there's a greater chance that carbon emissions data will eventually become standardized, and less confusing. But there's still a long way to go.
Google is using a new method to collect and display flight emissions data that's been developed by Travalyst, marking the latest step in the coalition’s efforts to push bookers towards making more sustainable travel choices.
Not-for-profit Travalyst, a global partnership founded by the Duke of Sussex, encourages greener practices across the industry. In 2019, Prince Harry brought together TripAdvisor, Booking.com, Ctrip, Skyscanner, and Visa, with Google only joining in September last ye
