The Big Travel Trends to Follow in 2022
Skift Take
What’s the state of the European travel industry right now? Skift Research has some answers as well as solutions to the challenges ahead.
Skift Forum Europe began on March 24, 2022 with somber note by by Skift Research’s Wouter Geerts. “I’m going to depress the hell out of you,” Geerts said. “How does the travel industry move forward in a dysfunctional world?”
Geerts then lead into a presentation that focused on the opportunities present for travel brands in Europe and beyond, followed by the opportunities these challenges presented.
You can watch the full presentation, below.
View the Presentation
Geerts’ full presentation is available as a PDF, below.
Photo Credit: Skift Research’s Wouter Geerts at Skift Forum Europe in London on March 24, 2022. Skift
Up Next
Airlines
How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences
As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
Sponsored 
Hotels
Coldplay and Weddings to Drive Growth at Indian Hotels Co.
With foreign tourists yet to return, domestic business and leisure travel is fueling IHCL's growth. And anciliary businesses are diversifying its revenue streams.
Startups
Flying Taxis and Loyalty Tech: 6 Travel Startups Raise $100 Million
It's a slow start to the year, but travel startup funding is sure to pick up.
Tourism
New Budget, Same Old Demands: Will The Indian Travel Sector Finally Be Heard?
Despite tourism's contribution to the Indian economy, the allocations and incentives in recent budgets have done little to foster the sector's growth.
Airlines
Trump May Again Pull Out of the Paris Climate Agreement: What Travel Businesses Say
If the world’s second largest polluter walks away from the Paris agreement, it would be a another blow to the global fight to reduce emissions.