Booking.com's Europe Recovery Lifted by Neighbors Traveling Cross-Border
Skift Take
A new type of travel corridor is emerging, particularly between France, Germany and the UK, as tourists stay close to home when booking their first international trips in a long time.
Europe’s tourists may be collectively cautious, but they’re booking summer holidays at levels not seen since the start of the pandemic. That’s the viewpoint from Booking.com, one of Europe’s largest online travel agents, which has seen cross-border sales recover to above 2019 numbers since the start of the year.
“People just can’t wait to travel, there’s a strong appetite,” said Carlo Olejniczak, vice president and managing director of Europe, Middle East and Africa, at Skift Forum Europe in London on Thursday. “There's been a strong trend since January for summer.”
Travel corridors in pandemic times used to consist of countries allowing reciprocal travel, but with strict testing restrictions. Tod
