Alaska Air's New Subscription Model and Top Travel Stories This Week


Alaska Airlines

Skift Take

In Skift's top stories this week, Alaska Airlines launches a subscription service, Marriott Executive Chairman Bill Marriott announces he will retire in May, and Tripadvisor prepares to take Viator public.

Throughout the week we are posting original stories night and day covering news and travel trends, including on the impact of coronavirus. Every weekend we will offer you a chance to read the most essential stories again in case you missed them earlier.

Alaska Airlines Debuts Subscription Model for Flights: Alaska Airlines's new subscription service could shift the company's sales strategy. It may push the carrier to build lifetime customer value rather than see each purchase as a one-off transaction.

Marriott's Executive Chairman J.W. Marriott to Retire in May: Truly an end of an era: Bill Marriott is why the world's largest hotel com