Vacation Rentals and Cruises Led Surge in Paid Marketing in October

There's an interactive relationship between travel demand that exists of its own volition, and marketing to instill and expand it. What's clear about the dynamic is that travel marketers had enough confidence about the travel rebound to return to paid search engine marketing in a huge way in October, approaching pre-pandemic levels.

Analyzing U.S. desktop traffic in October 2021 versus a year earlier, online audience analytics firm SimilarWe