Could Tripadvisor Spin Off Viator and TheFork?
Skift Take
Tripadvisor could likely have more resources to invest in Viator's growth if it spun out the tours and activities brand into a separate public company. A nice way to better compete against Softbank-funded GetYourGuide and Klook.
Tripadvisor is mulling ways to create more shareholder value from two of its brands, Viator and TheFork.
While no decisions have been made, Tripadvisor would have options ranging from separately reporting their financials to spinning them off into separate public companies while potentially retaining voting control.
Tripadvisor currently lumps its tours and activities brand Viator, and largely European dining reservations brand, TheFork, into an experiences & dining line item. Their business models are largely based on bookings and not advertising clicks as is
