Trivago Sees the Travel Market Returning to Mostly 'Normal' Starting Mid-2022
Skift Take
With the exception of business travel, Trivago officials argued that travel will be back to a semblance of normalcy by next spring or summer. That would be great for Trivago, but none of that is assured.
Soothsaying, given the bumps of the pandemic, is overrated but after seeing some recovery during the peak summer travel season, Trivago officials envision a return to some sense of travel normality starting midway next year.
"And even though the pandemic is not over yet, it seems that things are slowly moving back to normal," Trivago CEO Axel Hefer told investors Monday when discussing third quarter earnings. "In Europe and the Americas, most travel restrictions have been lifted."
Turning to the great debate on whether travelers will shun cities to some extent in the future, Hefer added: "We believe that city trips will return at scale," a
