Remember When Expedia Wanted to Reduce Its Reliance on Google? Big 180-Degree Shift Now
Skift Take
Critics blasted Airbnb for relying too heavily on Google advertising to obtain customers in 2019. But in the beginning of 2021, Expedia outspent all of its rivals on paid marketing and made some gains. Expedia and its Vrbo brand are making no apologies for it.
Different times called for revamped strategies and that's the case with Expedia Group in terms of its approach to paid marketing on Google.
A new Bernstein report found that in the first quarter of 2021, Expedia Group attracted three times more traffic from paid search on U.S. desktops than Booking.com, Airbnb, and Tripadvisor combined. Expedia.com attracted 1 million more visits from paid search in March 2021 than it did in pre-pandemic March 2019.
Expedia Is a Big Spender in Paid
