Understanding Southeast Asia's Hyper-Competitive Online Travel Market: New Skift Research
Skift Take
The Southeast Asian online travel market is a crowded space. The industry players strive to strike a fine balance between creating the appropriate inventory mix, appealing prices and an easy-to-use interface with plenty of local offerings to distinguish themselves.
Southeast Asia is home to some of the world’s fastest growing travel markets. On top of that, Southeast Asians are the most engaged internet users in the world with 90 percent of them connecting to the internet primarily through their mobile phones, which contributes to a rapidly growing online travel sector.
Between 2015 and 2018, online travel bookings in Southeast Asia grew at 15 percent year-over-year driven by growth in online airli
