Booking Holdings Expands Loyalty Program to Priceline, Kayak and Agoda
Skift Take
At a time when some big hotel brands seek to increase average daily rates, Booking Holdings' expansion of its Genius loyalty and discounting program could hurt that effort. Some individual properties, hungry for increased exposure as they compete with vacation rentals and other hotels, will welcome the move.
After five years of operating its Genius loyalty and discount program on Booking.com, parent company Booking Holdings is expanding the scheme to sister brands, including Priceline, Agoda and Kayak, Skift has learned.
Travelers who log into these sites will be able to access these rates and perks, such as room upgrades, thus expanding the program's reach, a Booking Holdings spokesperson confirmed. Booking Holdings did not announce the expansion.
The move by Booking is clearly designed to e
