Skift Take

U.S. travel rate dipped to 21 percent in January, marking the second worst month since the pandemic started. But Americans are hopeful for a better 2021 ahead and travel companies need to be prepared.

January marked the second darkest month for the U.S. travel industry since the pandemic started. Only 21 percent of Americans travelled in January 2021, according to Skift Research’s latest U.S. Travel Tracker survey. That is barely two percentage points higher than April 2020, the worst month in modern travel history.

However, with the encouraging news on deep new virus case declines and faster vaccine rollouts, American consumers’ confidence of a better 2021 continues to reign. Of the Americans we surveyed in early February, 72 percent said they would definitely or likely travel in 2021, two percentage points higher than in early January.

We added two new questions on remote work status and its impact on travel and mobility in our January tracker. Forty-five percent of the surveyed Americans in the workforce are currently working remotely and many have taken trips and intend to take more trips because of the work-anywhere flexibility.

Skift Research introduced a monthly U.S. travel tracking survey in January 2020 to examine the travel penetration rates and detailed travel behavior of the U.S. population. In addition to the factual travel occurrences, we also asked respondents their perceptions on the macro-level economic condition as well their personal financial and travel outlook. As we move through different phases of Covid-19, our monthly survey captures the fluctuations of consumer travel behavior and intent in real time.

In our newly released U.S. Travel Tracker January 2021 report, we highlight new and ongoing trends in travel incidences, consumer sentiments and future travel intents in the pandemic world, distilled from our January Travel Tracker survey.

Learn More

What You’ll Learn From This Report

  • Travel incidences, January 2020– January 2021
  • January travel highlights
  • Covid-19 impacted travel, August 2020–January 2021
  • Changing consumer sentiments on the economic outlook, September 2020–February 2021
  • Consumer intent on 2021 travel
  • Remote work trend and its impact on travel and mobility

Subscribe to Skift Research Reports
This is the latest in a series of reports and data products that Skift Research puts out to help you analyze the impact of the coronavirus on the travel industry. Tap into the opinions and insights of our seasoned network of staffers and contributors. Over 200 hours of desk research, data collection, and/or analysis goes into each report.

After you subscribe, you will gain access to our entire vault of reports conducted on topics ranging from technology to marketing strategy to deep dives on key travel brands. You will also be able to access our proprietary Skift Recovery Index and Skift Health Score data and reports.


The Daily Newsletter

Our daily coverage of the global travel industry. Written by editors and analysts from across Skift’s brands.

Have a confidential tip for Skift? Get in touch

Tags: 2020 travel trends, consumer behavior, consumer sentiment, covid-19, skift research, traveltracker

Up Next

Loading next stories