Sabre's Hotel Tech Services Proving More Resilient Than Core Airline Distribution
Skift Take
It must be heartening to Sabre to win Louvre, Europe's second-largest hotel group, as a customer of its central reservation system. But Sabre didn't notch significant hotel enterprise wins in recent pre-Covid years. So it will need to sign other hotel groups in 2021 to sustain momentum.
Sabre is a travel technology company that rose to prominence by helping airlines distribute their fares to travel agencies. But that flagship business has been hard hit by the pandemic's disruption of travel. So the company, based in Southlake, Texas, is looking for a quicker rebound from its other business units, particularly in providing information technology services to hotels and airlines.
Sabre announced Tuesday it had signed Louvre, Europe's second-largest enterprise hotel group and a subsidiary of Jin Jiang International, and All-Inclusive by Marriott International as new customers for its SynXis central reservation system.
Before the deal, transactions processed since the start of the year have "trended in a positive direction" as some hoteliers see some incremental rebound in domestic travel. Last su
