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Well past the days of being a fringe diet, veganism has emerged as a tool for tour operators to attract guests to its excursions. And vegan-friendly tours are set to increase in years to come after pandemic.
Vegan tourism. Not too long ago, that probably would have been an oxymoron. After all, diets that excluded animal products hadn’t gone mainstream. But in recent years, tours catering to vegans have grown in popularity as the number of people adopting such a diet has grown substantially in numerous countries.
As the pandemic brings greater emphasis on personal health priorities, vegan tourism is poised for a new wave of growth once people begin traveling again.
“Bookings for our vegan holidays have more than doubled in recent years, rising by 120 percent between 2016 and 2019,” said Justin Francis, the founder and CEO of tour operator Responsible Travel, one of the relatively few tour operators to have trips scheduled in the early portion of 2021.
Indeed, Responsible Travel is far from the only travel business to benefit from the boom in veganism. “[We] have noticed an increasingly-high number of requests for vegan meals on all our tours,” noted Matt Berna, the managi