2020 Archives

European tourist organizations should use coronavirus as an opportunity to solve overtourism concerns. But going overboard may ultimately do away with the economic benefits of recent years that put much-needed funds into both local and national coffers.

As international borders slowly start to reopen in some regions, airlines and online travel agencies must be poised for a rebound. Intelligent strategies informed by data and insights will light the path forward and ultimately help businesses succeed in the new normal.

The hotel sector is nothing if not inventive, and IHG and Accor have bold ideas to take advantage of what's shaping up to be a mostly domestic summer season.

All the recent search-and-booking activity for historically less-visited destinations will make it easier for them to justify marketing expenditures even after the pandemic wanes, says Expedia's Cyril Ranque. Could be true, given the curious logic of algorithms.

KLM has a powerful brand and should be able to withstand this crisis. But it is not a good time for legacy European airlines that usually rely on lucrative corporate travelers.

The U.S. and China have taken similar hotel recovery paths following coronavirus shutdowns, but how U.S. leaders respond to recent case spikes may determine if the transpacific rebound correlation continues.

With so much uncertainty, you might wonder why travel managers would bother pitching any process to get employees moving again. But there is a method to the madness.

Virtual reality has been the next big thing for years, and it always will be. But despite skepticism, the technology shows a potential to help the travel sector in a few specific, high margin cases.

Let's start planning 2021, assuming most of our businesses get there ...

In coronavirus-related travel stories this week, Skift covered hospitality job losses, the stalled travel recovery, how Covid-19 upset megatrends, and whether airlines can bar passengers without masks.