What 2021 Has In Store for the Travel Industry: New Skift Research

Skift Take
Glad this year is finally over? Us too! In its annual outlook, Skift Research looks forward to the big themes and challenges that are in store for the travel industry as it begins the long uphill climb to recovery next year.
Skift Research is taking a different approach to its year-ahead travel outlook. Rather than a written report, we have decided to present key themes for the year ahead, along with backing charts, data, and quotes.
Our themes progress from a broad economic outlook and get progressively more specific. We cover why we believe leisure travel will return faster than business, but also