Oprah-Backed Healthcare Company on Track to Be the Hotel Industry’s Go-To Safety Standard
Photo Credit: The Salamander Resort & Spa in Middleburg, Va. (pictured) is among 23 hotels around the world to first receive a new health and safety verification from Sharecare and Forbes Travel Guide. Sharecare
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Several companies want to be the Michelin Guide equivalent for post-pandemic hotel safety standards. But early corporate travel agency buy-in puts Sharecare and Forbes Travel Guide's partnership at an advantage.
Any hotel company can roll out a heightened cleaning protocol in response to the pandemic — and most did. However, it isn’t always clear what properties are effectively combatting the risk of virus and which are merely putting on what some label “hygiene theater.”
Digital health company Sharecare — whose early investors include Oprah Winfrey and Dr. Mehmet Oz — along with Forbes Travel Guide aim to be the hotel industry’s go-to cleaning verification program, and their latest backers may be the key in making it stand out above other emerging third-party competitors.
“In the new normal, well-being is going to be at the forefront,” said Sharecare CEO Jeff Arnold. “The next layer is this new expectation that’s being shaped: Where I stay, work, and play – is it safe?”
Sharecare and the Forbes Travel Guide partnered on the Sharecare Health Security VERIFIED third-party system to evaluate and confirm an individual hotel’s cleaning regimen. Think of it as a
