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Aligning with major cultural moments can help brands connect with the right audience at the right time. Live sports, music tours, and shopping events like Prime Day can unlock huge opportunities for travel advertisers to build long-term loyalty and drive bookings.

IHG is revamping its luxury suites and rolling out new training to help cater to a rising trend in multi-generational travel. Who knew family values could be such good business?

Traditional asset hotel management strategies are facing new challenges in today’s market. The hospitality industry has long favored the asset-light model for its scalability and lower capital requirements. However, despite…

Today's podcast looks at live tourism, Southwest's positive outlook, and Boeing's setback.

A federal judge rejected Boeing’s plea deal, arguing that diversity and inclusion considerations in the agreement limit the court’s ability to enforce compliance with an independent monitor.

The Los Angeles Olympic and Paralympic Games are still years away, but who can blame Delta for trying to make the most of its big-budget sponsorship deal?

Traveling for music, sports, natural wonders – the experiences we share with others are a powerful force for connecting the world. We call it Live Tourism.

Introducing the inaugural finalists for the 2024 Skift Short-Term Rental Awards, celebrating the individuals and organizations that are shaping the future of the short-term rental industry. See the finalists below.

The global travel industry continued its growth momentum in October 2024, reaching 110, 10% growth above 2023. The Asia-Pacific region leads the charge, driving global growth. 

The global aviation industry is flourishing, with a 19% year-over-year growth in October 2024. The Asia Pacific region is leading this growth, experiencing a 33% increase.

The new deal ends months of negotiations and is part of American’s ambitions to increase engagement with its loyalty program.

Southwest executives will be hoping that these improved financials take some of the heat off a company that has faced intense scrutiny in recent months.