Oracle Hospitality to Buy Hotel Tech Startup Nor1 That Upsells You Before You Reach the Front Desk
Skift Take
Oracle Hospitality's first acquisition under new top boss Alex Alt takes the hotel tech giant deeper into guest-facing interactions before guests arrive at a property, not just once they reach the front desk.
Oracle Hospitality confirmed on Wednesday that it planned to acquire Nor1, a hotel tech startup focused on upselling guests before arrival and at the front desk.
The companies didn't disclose the terms of the deal or how long it will take to close. Santa Clara, California-based Nor1 has disclosed raising $29 million from venture investors like Accel and Plug and Play Tech Center, corporate venture investors like SAP Concur, and private equity, since its founding in 2004, according to Crunchbase. SAP Concur and Plug and Play Tech Center are confirmed to be still investe
