Hostels See Opportunity in the Backlash Against Plastic

The pandemic derailed this year's push by the travel sector to trim its plastic waste. But some industry leaders see a sustainability pitch as a way to grab market share once demand rebounds. On January 22, the United Nations World Tourism Organization launched a Global Tourism Plastics Initiative, with support from the Ellen MacArthur Foundation. Days later, Accor Hotels committed to getting rid of single-use plastics by 2022, as Skift reported. The pandemic then short-circuited the campaign's momentum. Yet some eyes have begun to look again at plastic use. Younger travelers the environment is a high priority for them. A recent Censuswide survey found that many American, Australian, and British travelers were willing to spend a modest premium averaging $24 ($24 Australian or £17) for more for en