Understanding the Finances Behind Trip.com's Global Ambitions: New Skift Research
Skift Take
How do you measure the largest booking site in the world? Is it rooms sold, gross bookings, commissions earned, or profits. A look into Trip.com shows the need to be nuanced in analyzing an online travel agency's financials.
Skift Pro subscribers exclusive extract from the latest Skift Research report. Get the full report here to stay ahead of this trend.
In our latest report, Skift Research looks into Trip.com. This is a business everyone in travel needs to understand. If you haven’t bumped up against Trip.com yet, you almost certainly will at some point. it has big ambitions to expand internationally and that’s still the case even after the devastating impact of Covid-19.
The below excerpt focuses on Skift Research's proprietary analysis of Trip.com, focusing on its financial performance and marketing spend. Get the full report here to stay ahead of this trend.
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Financial Performance Trip.com may be the largest online booking site in the world by gross bookings, but the commissions it earns are quite small. The company has an effective take-rate of ~4 percent, leading to just $5.3 billion of reven