New Guide: How to Generate More Bookings with Google Hotel Ads
Skift Take
As the hospitality sector charts a path to recovery, every penny counts. When it comes to maximizing advertising spend, it helps to work with a channel that offers a wide choice of bidding models and the ability to maximize returns through granular operations management.
Touching virtually every stage of the traveler’s journey, Google has evolved into one of the biggest power players in the online travel market. According to Skift Research, the travel industry may have spent as much as $16 billion advertising on Google in 2019. That same year, it became the world’s most popular hotel review site.
A new guide from WIHP, “How to Generate (More) Bookings with Google Hotel Ads via Meta I/O,” sheds light on the importance of Google
