Tripadvisor Digs Deeper Into Subscription Services for Hotels and Restaurants
Skift Take
Some hoteliers may welcome the opportunity to work with Tripadvisor on improving their rankings, but Tripadvisor will be challenged to show that its reputation management service will pay as much attention to reviews on Google and Facebook.
Tripadvisor said Tuesday it will launch new reputation management and business intelligence subscription-based features for hotels and restaurants, extending subscription services it has long offered to enable hoteliers to market more effectively.
The business intelligence service is called Spotlight, and it will debut in partnership with OTA Insight, which already offers such services.
Spotlight is geared to enable hotels to compare rates against those of competitors' across various room types, and to adjust them for maximum effect. Tripadvisor officials said the service would also enable hoteliers to identify rate parity issues, and to compare public and member rates.
Spotlight, which will compete against business intelligence products from competitors such as RateGain, SiteMinder, WuBook, and eRevMax, is basically a rebrand of existing OTA Insight services
