Skift Global Forum Video: The State of Digital Transformation in Travel 2020

In this video:

• Digital transformation in travel: Where is the travel and hospitality industry in its attempts to embrace digital business operations, talent, and company culture?
• The impact of Covid-19 on travel’s digital experience: How is Covid-19 accelerating and changing travel business decisions related to digital transformation?
• The role of data and analytics: What role does the smart use of data play in driving travel business success in 2020 and beyond? And where is the industry leading or lagging in its ability to collect, analyze, and act on that data?
• The evolution of the tech stack and cloud computing: Understanding the overall business value of cloud computing for travel, along with how travel industry decision makers are thinking about future investment in technology infrastructure.

Digital tools, systems, and processes are essential to the success of modern travel business. The embrace, and evolution, of these capabilities, a discipline often referred to as “digital transformation,” has become increasingly important in 2020, a time when the industry also faces the unprecedented challenge of responding to Covid-19. How are businesses in the travel and hospitality industry performing in their efforts to meet these challenges and become digital-first organizations?

In this video presentation and conversation from Skift Global Forum, we hear from Brian Kirkland, chief technology officer, Choice Hotels International, and David Peller, global head, travel and hospitality, Amazon Web Services, about the importance of utilizing digital tools and systems in helping companies run more efficiently and better serve their customers. We also learn more about how cloud computing, digital analytics, and data-driven strategies like machine learning are being used to help companies uncover insights, stay ahead of the competition, and ready themselves to thrive in today’s rapidly changing business environment.

Want an in-depth look at the report’s findings? Download your copy of the Digital Transformation Report 2020 today.