Skift Take

In this conversation from Skift Global Forum, we hear from Medallia Zingle and MGM about how contactless technology is helping hotels recover from Covid-19 while simultaneously simplifying the travel journey and reinforcing the value of human-powered hospitality. 

In this video:

  • Understanding the role of contactless tech in hospitality: As the Covid-19 pandemic has accelerated the adoption of contactless technology solutions, how are hotel businesses evolving their use of it?
  • How to use contactless technology to complement the human touch: Contactless technology isn’t designed to replace human-driven hospitality. Instead, it’s designed to enhance it, by streamlining tasks such as hotel check-in and backend staff operations. How can brands find the balance to ultimately enhance the human experience?
  • Visualizing the contactless traveler journey: At what moments in the guest journey should hotels consider deploying contactless tech? And where can it have the biggest impact on the guest experience?

Thanks to Covid-19, 2020 has created a business challenge like no other time in hospitality’s history. And perhaps no destination has faced this challenge more acutely than Las Vegas, a city whose lifeblood is tourism. But with new challenges come new opportunities: For some hotels in Las Vegas, 2020 has been an opportunity to rethink where, when, and how they interact with guests, leading to more satisfied customers, empowering staff to be more efficient, and ultimately leading to more meaningful contact with guests. And increasingly the tool to make this possible is contactless technology.

In this conversion from Skift Global Forum, we hear from Ford Blakely, founder, senior vice president and general manager at Medallia Zingle, and Anders Tylman-Mikiewicz, chief product officer at MGM Resorts, about how contactless technology is helping hotels put themselves on the path to recovery while also helping reinforce a traveler-first, consumer-centric mindset.

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Tags: contactless, covid-19, medallia zingle, sgf2020, skift global forum 2020, travel recovery, zingle

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