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Marriott's Four Point Flex expansion marks a belated, yet decisive, push into the European midscale market, aiming to rapidly capture a growing segment.

Asia-Pacific's airlines haven’t had it easy over the past five years. However, the region’s carriers are fast re-establishing themselves as powerhouses of the global aviation industry.

Indian travelers are looking at social media for inspiration and technology for personalization as promotion channels shift. However, this means that industry players need to up their game to remain relevant.

China’s digital-savvy travelers are booking fast, exploring more, and craving premium experiences. Is your brand keeping up?

Prince Harry has called for action on travel emissions as the industry keeps growing. Companies are talking about climate and are setting goals. But more real solutions are needed to reduce emissions.

Some macro numbers show spending is still growing overall. But new data from Bank of America indicates that Americans have cut back on lodging, tourism, and flights.

Hilton's approach to reaching 1,000 EMEA hotels demonstrates a strategy of brand diversification and regional market adaptation.

Instead of just watching glaciers vanish, Iceland's tourism sector should start preparing now for a future where they no longer exist.

Famed for its quirky branding and maverick mentality, historically Virgin Atlantic has struggled to turn a profit. Today’s results are a positive step, but uncertainty in the U.S. market could yet disrupt its ‘sustainably profitable’ goal.

CEO compensation is increasingly tied not just to financial metrics but also to softer targets like employee satisfaction scores and guest recommendation rates.

Google may not be releasing a trip planner any time soon, but it's consistently rolling out various other trip features and AI integrations across products.

Alaska will be competing toe-to-toe with Delta as it looks to expand internationally with routes to Europe and Asia.