Facebook Users Still Dream of Getaways: Here's the List of Travel's Most Popular Videos in June
Skift Take
With travel to foreign countries still a tepid in many parts of the world, Facebook users are dreaming about vacations. Travel brands, particularly tourism boards and airlines, are only too happy to stoke those visions.
One lodging company dominated travel brands' Facebook videos globally in June. Was it Marriott? Accor? InterContinental Hotels Group?
No, the brand that attracted the most video views on Facebook in June — as it did in May — was Aurora Borealis Observatory, which describes itself as "a small family driven resort located at Senja Island in Northern Norway." The resort's videos are destination-focused but they aren't just about viewing the Northern Lights; of the 95 videos the company posted on Facebook in June, the top one was about a theme park in China.
Qatar Airlways, followed by three tourism boards, namely Australia.com, Experience Egypt, and Visit Dubai, rounded out the top five brands with most video views in June.
Skift obtained these social video metrics from Tubular Labs, which pointed out that travel brands' Facebook video views have been steadily declining since January, which saw 1.1 billion views. The June mark was 660 million views.
The decline in Facebook travel video views in June versus May, for example, seems somewhat counterintuitive since the Skift Recovery Index showed that global travel industry performance picked up in June year over year.
https://twitter.com/WouterGeerts/status/1281529008899928066?s=20
However, the continued uncertainty about where travel is heading may have led to travel advertisers apparent hesitancy about creating videos that would be tim
