Less-Visited Destinations Have a Chance to Be on Travel's Larger Map: Top Expedia Group Exec

Travel giant Expedia Group has been seeing less-visited destinations have more popularity as domestic tourism increases during the pandemic. The trend may have surprise lasting effects for destinations that have been under-visited, such as non-urban domestic attractions. "The fact those destinations are getting more traffic and more bookings on multiple marketplaces and booking sites will build more equity, in reviews, search data, and booking data, that will put those secondary and tertiary destinations on the map of travel," said Cyril Ranque, president, travel partners group, when he spoke for Skift Forum Europe on Tuesday. "That is s