Looking Back to Understand What’s Ahead: Skift Research Learnings From Past Crises
Photo Credit: Woman wearing surgical mask going through crosswalk in Midtown Manhattan. Adobe / Tanaonte
Skift Take
Investigating historical performance data provides a roadmap of what a potential recovery might look like. There is also a wealth of knowledge in the industry as many hoteliers have lived through previous crises. We can learn from them to point the industry in the right direction.
Hoteliers around the world are trying to find a way forward, testing the waters, dealing with conditions never experienced before. Hoteliers have become explorers.
Every explorer needs a map and a compass. In a new Skift Research report launched last week, we investigate historical data on tourism flows, hotel performance, and economic indicators to identify commonalities between today’s situation and past crises. The trodden path of the past helps draw a roadmap towards recovery today. We also tap into the knowledge of hoteliers who have been in similar crises before, to better understand how to prepare for recovery. This provides the compass if you like, pointing hoteliers into the right direction.
Focusing on the past shocks of 9/11 and SARS, our report The Hotel Industry and COVID-19:
