The Long View Video: Opportunities For Travel Sectors Ahead

This past Friday, I launched a new weekly livestream Q&A series we’re calling it “The Long View With Rafat.” The livestreams are informal, insightful conversations with travel industry insiders — and outsiders — on larger perspectives on the crisis in the global travel industry, and different ways of looking at opportunities in these times.

I started with Jordan Klein, the managing director at Baird. Klein leads Baird’s global travel, leisure & hospitality practice and has 18 years of investment banking experience advising clients in the sector.

It was a fascinating conversation, based on a client note he sent out the week before, focused on the ground reality in the travel market in various sub-sectors today, but also the analysis of strategic opportunities ahead for the healthier players going ahead.

I really liked this line of analysis in it: What are travel companies doing to preserve value while surviving the crisis? So that was what we focused on: B2C, B2B, and corporate travel companies and travel suppliers, with overall themes around:

• Reinforcing Unique “Partnership” Relationship with Suppliers
• Keeping Detailed Track of Cost-Cutting Initiatives Implemented
• Taking Advantage of a Crisis to Implement Changes
• Contemplating Creative Strategic Alternatives to Improve Enterprise Valu

Watch the video below:

https://t.co/75Ko5lRKWB

— Skift (@skift) April 3, 2020

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