Cvent Group Bookings Down Even Before Potential Coronavirus Impact
Skift Take
A predicted dip in group bookings is making hotels more aggressive on bookings, with future uncertainty compounded by coronavirus and the 2020 election.
Cvent’s most recent group business outlook report reveals a softening market based on fourth-quarter data from 2019. Both duration and event size decreased slightly, a trend that is expected to continue through 2020 when coronavirus will surely have an impact as well.
The latest Cvent data, however, did not come as a surprise as the general market has been either flat or slightly down for the last 18 months. Last year's fourth-quarter data, and the general trend of tepid demand for gr
