What Consumers Told Us About Travel in 2019: Top Survey Findings From Skift Research
Skift Take
Skift Research surveyed all types of travelers in 2019, highlighting the staying power of food tourism, how best to track the travel preferences of millennials and Gen Zers, and more. The top findings of the year will get you ready for 2020.
This past year was a landmark one for consumer research by the Skift Research team. We fielded four surveys of travelers this year, including two updates to our annual survey coverage and two new additions. With the year coming to a close, we have collected the most interesting findings from this collection of data. As we enter 2020, we hope that this work will provide a guiding light for the road ahead.
Food Tourism Is More Than a Passing Trend
Local-focused experiences like food tourism continued to gain a lot of attention in 2019. Our 2019 Food Tourism Survey helped us to quantify this trend and gave us a picture of how big it’s really becoming. The results — with almost every respondent saying they have participated in a food and/or drink-related experience while traveling — shows us that food tourism is a segment with sticking power.
R
