Airbnb Signs 9-Year Sponsorship Deal With Olympics Ahead of Tokyo Games
Skift Take
That Airbnb chose the Olympic Games for its first-ever global sponsorship deal makes sense — the event both aligns with the brand's ethos and will be a boon for its bottom line as it aims to go public in 2020.
In its first large global sponsorship deal, Airbnb announced Monday it will partner with the Olympic games for nine years, spanning five different games beginning with Tokyo 2020.
Reporting from the Financial Times put the value of the sponsorship at $500 million, which will include both a significant payment to the International Olympic Committee, as well as the costs of other services Airbnb will provide. An Airbnb representative did not respond to Skift's request for confirmation of that figure. Airbnb CEO Brian Chesky tweeted after the initial news reports that $500 million w
